Tag: Marketing
How Your Scary Halloween Candy Can Pair Excellently With Wine
October 31, 2023
It is that time of year again when people dress up in scary costumes to spook each other at parties or while going trick-and-treating with the kids. It is Halloween. But how did Halloween start? What does Halloween mean? Who invented the trick-and-treating? Let us take a closer look at the history of Halloween. The History of Halloween If we start with the name Halloween, the word Hallow comes from the Middle and Old English word for holy. Apparently, All Saints’ Day was called All Hallows’ Day in ancient times while the day before was All Hallows’ Eve. With time,… read more
Montemaggio Highlights Women in Wine in a Tasting at Vinitaly 2023
April 26, 2023
Vinitaly this year was back to its old state of glory after three years of no or limited organization. This year, Vinitaly focused very much on the incoming of international buyers to better favor the business side of the trade show. This is surely very positive for all types of wineries, especially smaller wineries such as Fattoria di Montemaggio. Furthermore, Fattoria di Montemaggio organized a mini-tasting called Women in Wine at their stand with wines from three other female producers other than Fattoria di Montemaggio. The idea was to showcase women in wine and two flagship Italian wine regions and… read more
Can Health, Culture, and Legislation Together Improve the Future of Wine?
March 21, 2023
Should wine be gathered in the same category as tobacco? Well, that is the main point on the agenda lately after Ireland’s plan to put serious health warnings on bottles of spirits, beer, as well as wine. This has been met with anger and rage from the three main countries in the EU producing wine followed by several other supporting member states. These member states, especially Italy, France, and Spain, are arguing that wine is not only a consumer product but part of their Mediterranean history and culture. However, the EU commission did not object to Ireland’s proposal last year… read more
The Gallo Nero Hits the Big Screen at Chianti Classico Collection 2023
February 22, 2023
This year was the 30th edition of the Chianti Classico Collection which saw the participation of 206 Chianti Classico producers. There were 750 Chianti Classico wine labels to taste of which 34 were tank samples of the 2022 vintage, 161 were Chianti Classico Riserva, and 136 were Chianti Classico Gran Selezione. The rest were Chianti Classico Annata. The attendance of national and international wine professionals was back to the levels of pre-pandemic. Fattoria di Montemaggio was present with the vintages Chianti Classico Annata 2019, Chianti Classico Riserva 2015, and Chianti Classico Gran Selezione 2015. This was the second year that… read more
Can We Get A Sustainable Recovery of Travel and Tourism?
January 13, 2023
The concept of travel has gone through a fundamental change due to the last few years of the pandemic. We are talking before and after the pandemic a bit like BC and AC. 2019 feels like an eternity ago when things were totally different compared to now. The pandemic has indeed had an out-of-the-ordinary impact on travel reaching the lowest point in over 25 years in 2020. In fact, we have to go back to WWII to find a similar unsteady situation for the travel industry. Last year saw a steady recovery for travel and tourism, reaching almost 60% of… read more
Personal Chef Elena Morlacchi Creates A Very Special Recipe for Thanksgiving
November 18, 2022
There is less than a week to Thanksgiving which is one of the most - if not the most - important holidays in the US. This year, it is predicted to be a Thanksgiving like no other after more than two years of the pandemic that restricted the possibility for families to meet up and celebrate. In Italy, where there are a lot of American ex-pats, Thanksgiving is also celebrated widely. We asked the personal chef Elena Morlacchi, who was one of the contestants in Masterchef 11 in Italy, to create a Thanksgiving recipe for us. We will then do… read more
Chianti Classico Collection 2022 Gave Positive Vibes to the Wine World
April 1, 2022
The 29th Edition of the Chianti Classico Collection just closed its doors the other week. The Chianti Classico Collection (#CCC22) is the yearly trade event that is organized to taste a preview of the wine vintages that have or will be released for the current year. It is two days of tastings and masterclasses to better get to know the area, the wines, and the producers of Chianti Classico. What was so special about Chianti Classico Collection 2022? Let’s find out more. Chianti Classico Collection 2022 - A Reset After the Pandemic The Chianti Classico Collection 2022 was a breath… read more
Ilaria's Travel Diary from the Douro Valley
July 25, 2018
What could be better than having the opportunity to spend a few summer days in the Douro wine region in Portugal? Not for holiday though but to discuss the wine market with fellow people in the industry. Fattoria di Montemaggio, of course, immediately said yes when they via Li Valentine got the invitation from the Team Douro. Ilaria went to represent Fattoria di Montemaggio and had a grand time doing so. The trip was not only for leisure, but it had a specific theme and goal, namely to have a group of wine producers from different countries to meet and… read more