The Value of Choosing Less

Why doing less in wine often means saying more

In the world of wine, people often talk about variety, range, numbers.
More labels. More parcels. More styles. More options.

And yet, some of the most coherent and recognizable estates are those that, over time, have chosen to do less.
Not out of limitation, but out of clarity.

In wine, every choice is also an act of subtraction.
Learning what not to do is often harder than deciding what to add.

1. The difference between possibility and direction

Having many possibilities does not mean having direction.
In wine, as in agriculture, direction emerges only when one accepts the need to exclude.

Choosing:

• which vineyards to follow most closely

• which practices to adopt

• which styles not to pursue

is how identity takes shape over time.

Those who try to cover everything often dilute their message.
Those who choose carefully become recognizable.

2. Coherence as a form of respect

Coherence is not rigidity.
It is respect.

Respect for:

• the land

• agricultural work

• the people who drink the wine

A coherent wine does not try to surprise artificially every year.
It changes and evolves, but remains faithful to a core idea.

This coherence is built through repeated choices, not occasional solutions.

3. Choosing means accepting risk

Doing less also means exposure.
It means giving up the desire to please everyone.

In wine, this risk is unavoidable:

• not every vintage will be “easy”

• not every wine will be immediately approachable

• not every palate will connect

But this risk is precisely what creates authenticity.
A wine that never risks saying something also never truly speaks.

4. The value of limits in agriculture

In agriculture, limits are not obstacles — they are guides.
Soil, climate, and exposure define clear boundaries.

Accepting these limits allows:

• more precise work

• fewer unnecessary interventions

• deeper listening to what the vineyard suggests

When limits are ignored, wine loses its connection to place.
When they are respected, wine gains depth.

5. Fewer choices, greater attention

Reducing does not mean oversimplifying.
It means concentrating attention.

Doing less allows one to:

• observe more carefully

• intervene with restraint

• make more conscious decisions

In wine, attention is a finite resource.
Spreading it too thin means losing it.

6. Experience reflects philosophy

A philosophy of choice is reflected not only in wine, but in the way a place welcomes visitors.

In contexts such as Fattoria di Montemaggio, the experience is not designed to show everything, but to communicate what truly matters.

It is not about offering more content, but about creating a clearer, more honest connection with the land and with the wine.

7. Why this choice matters today

We live in a time that constantly pushes us to add:
options, stimuli, information.

In wine, choosing to do less is a contemporary act, not a nostalgic one.
It is a conscious response to excess.

It means saying:

• this is our path

• this is what we believe in

• this is what we can do well

Conclusion — The strength of a clear direction

In wine, as in life, not everything that is possible is necessary.
Quality often comes from clarity of direction, not from multiplying choices.

Doing less is not about renunciation.
It is about giving more weight to what remains.

And it is often this quiet, consistent clarity
that makes a wine — and a place — truly recognizable over time.