Month: June 2018

The Road to Rosé – Think Pink for Success

The Road to Rosé – Think Pink for Success

June 27, 2018

Who hasn’t tapped 'like' on a post under the hashtags #roseallday, #yeswayrose, or #drinkpink on Instagram? Elaborate photos in lovely hues of pink that almost communicate a sort of lifestyle of drinking rosé wine. Let’s face it, it is trendy to drink pink. Rosé is considered the drink of the Millennials. Of course, you now might think that there are other more important wine trends. In Italy, however, the rosé wine production with indigenous grape varieties is becoming more and more important and the export is increasing steadily. Let us take a closer look at some history and statistics regarding… read more